Ash Casper
About
Project Info Overview

Ash is a designer and creative living in the Bronx, New York. She is interested in making work centered in smart strategic underpinnings, embraces rich storyteling, and inspires action. 

Select clients include, Environmental Defense Fund, Housing Up, Plot Shift Media, The Mom Project, Tatter Blue Library, Dropbox, The New York Times, Andscape, Walmart, Kate Spade, and more.

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Kate Spade
We’ve Got a Thing for Green
    Kate Spade wanted to revitalize its iconic brand in a way that honored its heritage, but with a modern twist. Kate Spade has always been known for a certain style of creative optimism—and a distinctive color green and boldness has been at the heart of the brand since day one. SYLVAIN was brought in as a creative partner to establish the next manifestation of the brand, helping Kate Spade resonate with a new generation of consumers. In collaboration with Kate Spade this came to life through a design system rooted in simple graphic elements and a dynamic campaign announcing it to the world.

    Agency: SYLVAIN